New York State is making a significant investment in offshore wind power. This initiative is expected to create over 10,000 new jobs in clean energy, adding to the nearly 164,000 New Yorkers already employed in this sector. This focus on offshore wind power represents a positive step towards a more sustainable future for the state's energy sector and its workforce.

NYSERDA sought support with building brand awareness for Offshore Wind development in New York, building awareness for workforce training and career pathways, generating leads for their email newsletter, and promoting various local in-person events across the state of New York. 

We helped NYSERDA by creating custom display ads showcased to specific audience segments on the Google ads, Meta ads and LinkedIn ads, as well as in local publications and the New York subway system. Additionally, we formulated custom headlines and descriptions to run paid search ads on Google. We conducted A/B testing to fine-tune and optimize the strategies over the course of the campaigns.

• Increased Offshore wind page viewership by 937%

• By redesigning the newsletter sign-up page and reallocating campaign budgets to the most effective channels, we increased email sign ups by 98%

• 1676% increase in new visitors to the Workforce Development website

• Boosted “contact us” submissions on the Workforce Development website by 7x